Strategy
“The essence of strategy is choosing what not to do.”
― Michael E. Porter
Strategy is at the forefront of our specialities, and we firmly root our strategy in our analytics. We understand the 80/20 principle tips strongly toward 90/10 online due to the frictionless nature of the internet.
“When one is clearly just a little bit better than the others, what will prevent EVERYONE from just clicking over to them.”
― Perry Marshall
BRAND POSITIONING
BRAND STRATEGY
COMPETITIVE ANALYSIS
AUDIENCE
DEMOGRAPHICS & SOCIAL PROFILES
CUSTOMER IDENTIFICATION & ACQUISITION
Creative
Key messages matter. We take pride in our work and “24/6” mentalilty. We come to the office because we want to be here. We care, and we know we will make a difference, today. Our proven track record for creating successful campaigns with clients of all sizes is the accomplishment we take most pride in. We choose to remain boutique and closely aligned with our own passions, because we know that is what will drive and challenge us to go further, everyday.
BRAND LAUNCH & IDENTIFICATION
CONSUMER & BUSINESS MARKETING CAMPAIGNS
EXPERIENTIAL MARKETING
USER EXPERIENCE DESIGN
WEBSITES & MOBILE APPS
LANDING PAGES
FULL SERVICE DESIGN FIRM
Public Relations & Social Media
Our cornerstone belief is that lasting reputations are built from authenticity; heart, soul and a true commitment to social impact is required. We build reputational capital through programs focusing on social responsibility and ethics. Your community of influencers drives the messaging that connects you to your audience. We help nurture a genuine path of engagement through our messaging strategy.
PUBLIC RELATIONS PROGRAMS
INFLUENCER IDENTIFICATION & NETWORKING PROGRAMS
OUTREACH
SOCIAL MEDIA PROGRAMS
COMMUNITY MANAGEMENT & CONTENT DEVELOPMENT
LIVE EVENTS
Media Planning & Execution
There is a science behind organizing and orchestrating the players and channels involved in a successfully calibrated media plan. The art of effectively connecting your key messages to your audience can be traced by how your campaign has optimized every dollar. USNPS collaborative includes media advisors of specialists in traditional, digital, social media, and search engine marketing. While we feel media buying is important, we understand the value beyond the math and numbers… which is why we emphasize establishing and growing long-term relationships.
MEDIA RESEARCH & ANALYSIS
MEDIA STRATEGY PLANNING & EXECUTION
METRICS REPORTING
Analytics
Numbers are held in high regard here at USNPS and many of us consider ourselves Analytics people first. With today’s need for real-time data and feedback, we believe the critical role analytics holds will be firm for many years, and we invested as such. Far too often data is analyzed after a campaign has been released or even finished - no more. Using live data to guide a campaign from the start can ensure a trajectory bound for success.
BUSINESS OBJECTIVE ROADMAP
ROI, GOAL SETTING + BENCHMARKING
FUNNEL + CONVERSION ANALYSIS
CAMPAIGN ANALYTICS
KPI ANALYSIS
